You're a bit off on the comparison to the Kindle. There's no way the iPad is as good as the Kindle. Reading on an LCD bakilct screen is nowhere near as comfortable as reading eInk. The Kindle will also blow the iPad away on several other eReader points. Battery life for one, 10 hours vs. several weeks on the Kindle. Weight and comfort are also MAJOR factors. In fact any eInk reader will beat the iPad. But beside that the iPad is very cool.